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Aprende Marketing Digital
GRATIS

[/fusion_text][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

PASO 1:

Suscríbete al canal de Youtube para recibir consejos de Marketing Digital

[/fusion_text][fusion_button link=»https://bit.ly/micanalYt» text_transform=»» title=»» target=»_blank» link_attributes=»» alignment=»center» modal=»» color=»default» button_gradient_top_color=»» button_gradient_bottom_color=»» button_gradient_top_color_hover=»» button_gradient_bottom_color_hover=»» accent_color=»» accent_hover_color=»» type=»» bevel_color=»» border_width=»» border_radius=»14″ border_color=»» border_hover_color=»» size=»xlarge» stretch=»default» icon=»fa-youtube fab» icon_position=»left» icon_divider=»yes» animation_type=»fade» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]Suscribirse[/fusion_button][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

¿Te gustaría crear relaciones sólidas entre el consumidor y la marca de tu productos?¿mejorar el posicionamiento digital de tu sitio web?

.Dentro de este curso aprenderás todas las bases

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PASO 2:

Regístrate al curso:

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PASO 3:

mira los siguientes videos introductorios antes de tomar el curso:

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#1 Conceptos Básicos

Conceptos básicos del Panorama Digital y El Nuevo Consumidor, las herramientas digitales
para los negocios que desean empezar su transformación digital y que desean conocer desde cero cómo hacerlo.

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#2 Generaciones

[/fusion_text][fusion_text columns=»1″ column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» class=»» id=»»]

Según diferentes estudios universitarios realizados por antropólogos, filósofos y sociólogos
que miden el acceso de las generaciones a la tecnología, se han definido diferentes generaciones que
permiten entender la facilidad en que se desenvuelven con el uso de herramientas tecnológicas y digitales.

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#3 Marketing digital y tradicional

Debido al cambio de hábitos de consumir información actualmente, las empresas deben
cambiar la forma en la cual se dirigen a las personas; adicionalmente, debemos ser muy creativos
en el diseño de nuestros mensajes empresariales dirigidos a los clientes actuales y potenciales.

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#4 Componentes de una estrategia de marketing digital

Toda empresa que desee empezar con su estrategia en marketing digital debería empezar con la construcción de
un sitio web que puede ser de tipo informativo o de comercio electrónico.

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#5 Características del Consumidor

El consumidor de hoy es, sin duda, más complejo de lo que era hace 10 años y entenderlo bien es
fundamental para cualquier persona que quiera relacionarse con él con un interés comercial.

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#6 Estrategia para crear un Sitio Web

Una estrategia digital integral es más que construir un sitio web o abrir una cuenta en Facebook.
Se trata de desarrollar un plan que utilice las herramientas de internet para potenciar nuestro modelo de negocio

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#7 Cómo empezar a construir tu Sitio Web

Crear un sitio web es sin duda uno de los métodos más utilizados para ingresar en el mercado digital, por lo que se
convierte en un factor fundamental para las empresas. Cumplir con ciertos parámetros con el fin de llegar
a nuevos clientes que se encuentren 100% interesados en lo que se ofrece.

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#8 Plataforma Gratis para construir Sitios Web

Sin duda alguna, siempre será importante contar con las mejores plataformas que puedan ayudar a crear
un sitio web de un modo práctico y sencillo, que no necesite de demasiados conocimientos técnicos previos
y que tenga tutoriales que ayuden a solucionar dudas. Especialmente si se está construyendo un sitio por primera vez.

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#9 Blogs: Historias, tipos y usos en el Marketing

Un blog es un tipo de sitio web que permite construir contenidos frente al tema que queramos.
Por ejemplo, usted puede crear su propio blog para contar todo lo que sabe sobre el negocio de la empresa.

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#10 Marketing de contenidos

Los contenidos pueden presentarse en diferentes formatos, tales como: artículos en el blog,
publicaciones en redes sociales, videos, fotografías, infografías, audios, ilustraciones, entre otros; los
cuales, además de informar, pueden cumplir funciones educativas y de entretenimiento, y
permiten lograr interacción con los clientes.

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#11 Social Media Marketing: Redes Sociales para la Empresa

Social media o como también es conocido, Redes Sociales, se refiere a una estructura de relaciones
entre personas y organizaciones que están conectadas a través de plataformas y canales de comunicación virtuales.

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#12 Twitter: Red Social para el MARKETING de las Empresas

Es una red social que permite a los usuarios comunicarse a través de mensajes de 280
caracteres que se llaman ‘Tweets’ o ‘tuit’. En el año 2017 pasó de 140 caracteres a 280
con la finalidad de permitir a sus usuarios dejar mayor contenido en sus publicaciones.

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#13 Facebook: Usos para las Empresas y Marketing Digital

Facebook es la red social más importante en la actualidad. Tiene más de un billón de usuarios activos
en el mundo y su misión es darle a las personas el poder de compartir y hacer del mundo un lugar más abierto y conectado.

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#14 Marketing Relacional: Maximiza Ventas y Fideliza Clientes

Es una disciplina del mercadeo que busca establecer relaciones cercanas con los clientes para así
conocerlos mejor y volverlos más rentables.
A partir del conocimiento del comportamiento de los clientes, se podrán desarrollar acciones
para mantener una relación donde ellos perciban un enfoque a sus necesidades.

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#15 Email Marketing: Cómo hacer un buen uso

La gran mayoría de personas posee una cuenta de correo electrónico, lo que permite que nuestros
mensajes puedan ser fácilmente recibidos.
Es un canal personal, lo que permite enviar mensajes únicos y personalizados.

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